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A Rood é uma nova marca que flerta com a alta moda ao mesmo tempo que combina um estilo urbano,esportivo e até retrô. Trazendo um "ar" rebelde e transgressor, a grife reforça seu posicionamento ao fugir do ordinário e produzir peças numeradas e exclusivas.
Para dar vida a toda essa expressividade, foi desenvolvido um sistema de identidade visual que representa toda essa rebeldia e insatisfação com status quo.
Além disso, toda a coleção de lançamento da marca foi desenvolvida pelo Estúdio Zingoni.
Rood is a new fashion brand that flirts with high fashion while combining urban, sporty and even retro style. Bringing a rebellious and transgressive "air", the brand promises to revolutionize the market with its collections with numbered pieces.
To bring all this expressiveness to life, we created a visual identity system that represents all this rebelliousness and dissatisfaction with the status quo.
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