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A Guio™ é uma agência especializada em soluções digitais, cujo propósito é auxiliar negócios a se desenvolverem no extenso, volátil e imprevisível universo virtual.
A premissa de atuação da marca – autêntica, descomplicada, flexível e transparente – exigiu o desenvolvimento de um projeto de branding e naming coerente com os valores da Guio™.
Por meio de uma construção tipográfica nostálgica, repleta de elementos que transmitem amigabilidade, afeto e avanço, foi possível materializar uma marca descontraída e, simultaneamente, detentora do impacto necessário para estabelecer-se como um alicerce para seus clientes.
Para trazer ainda mais dinamismo, foram desenvolvidas personificações dos valores da marca: os Guios. A leveza das ilustrações contrapõe-se ao peso imponente da tipografia escolhida, equilibrando a linguagem visual.
Guio™ is an agency specializing in digital solutions, whose purpose is to help businesses develop in the extensive, volatile and unpredictable virtual universe.
The brand's operating premise – authentic, uncomplicated, flexible and transparent – required the development of a branding and naming project consistent with Guio™'s values.
Through a nostalgic typographic construction, full of elements that convey friendliness, affection and progress, it was possible to materialize a relaxed brand that, at the same time, had the necessary impact to establish itself as a foundation for its customers.
To bring even more dynamism, personifications of the brand's values were developed: the Guios. The lightness of the illustrations contrasts with the imposing weight of the chosen typography, balancing the visual language.
Direção de design: Artur Zingoni
Design: Artur Zingoni e Marcela Cardoso
Ilustração: Artur Zingoni e Marcela Cardoso
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